Privacy Policy

Denim Law Pty Ltd (ABN 14 629 135 771), trading as NewLaw Dotcom ("NewLaw", "we", "us", or "our"), is committed to protecting the privacy of individuals who visit our website at www.newlaw.com and who engage our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect the following types of personal information depending on how you interact with us:

Information you provide directly

• Full name, email address, phone number, and job title when you complete a contact form or request an advisory session
• Your firm name, firm size, and practice areas when you use our Tech Stack Selector or request advisory services
• Correspondence and communications you send to us via email, phone, or through our website

Information collected automatically

• Device and browser information, including browser type, operating system, screen resolution, and coarse country
• Your network address is processed transiently to protect public forms from abuse. We store only a short-lived keyed digest for rate limiting, not the raw address.
• Usage data such as pages visited, time spent on pages, referring URLs, and navigation paths
• Cookies and similar tracking technologies as described in Section 6 below

Information from third parties

• Information from our technology partners and vendors in connection with implementation projects
• Publicly available information from professional networking platforms and law firm websites

2. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide the services you have requested, including technology advisory, software implementation, and data migration services
• To personalise your experience on our website, including displaying region-specific contact information
• To send you relevant industry insights, blog articles, and updates about legal technology (only where you have consented or where we have a legitimate interest)
• To improve our website, services, and client experience through analytics and feedback
• To comply with our legal obligations and protect our legitimate business interests
• To provide technology advisory and vendor guidance services on your behalf

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

• Technology partners and vendors — When you engage us for software implementation, we may share relevant information with the software vendor to facilitate your implementation (e.g., Clio, ActionStep, Smokeball, NetDocuments). We will always inform you before sharing information with a vendor.
• Service providers — We use third-party service providers for website hosting, analytics, email communications, and customer relationship management. These providers are contractually bound to protect your information and use it only for the purposes we specify.
• Professional advisors — Our accountants, lawyers, and auditors as necessary for business operations.
• Legal requirements — Where required by law, regulation, legal process, or enforceable governmental request.

4. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Our security measures include encrypted data transmission (TLS/SSL), secure cloud hosting infrastructure, access controls limiting who within our organisation can access personal information, and regular security reviews of our systems and processes.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

5. International Data Transfers

NewLaw operates across Australia, New Zealand, the United Kingdom, and the United States. Your personal information may be transferred to and processed in countries outside your country of residence. Where we transfer personal information internationally, we take reasonable steps to ensure it receives a level of protection consistent with the Australian Privacy Principles.

Some of our technology partners and service providers may store data in overseas locations including the United States, European Union, and Asia-Pacific region. We ensure appropriate contractual protections are in place with these providers.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and analyse website usage. The types of cookies we use include:

• Essential cookies — Required for the website to function properly, including session management and security features
• Analytics cookies — Help us understand how visitors interact with our website, which pages are most popular, and how users navigate the site

Analytics is off unless you choose to accept it. Advertising and marketing cookie categories remain off. You can reopen the persistent "Cookie preferences" control on any page to change your analytics choice, or manage cookies through your browser settings.

7. Your Rights

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate, incomplete, or out-of-date information
• Request deletion of your personal information (subject to our legal obligations to retain certain records)
• Opt out of receiving marketing communications at any time
• Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise any of these rights, please contact us using the details in Section 10 below.

8. Data Retention

Unless a longer period is required by law or an active client relationship, our retention targets are 24 months for unconverted website enquiries and assessment submissions, 13 months for consented first-party website analytics, and 24 hours for short-lived anti-abuse digests. Automated cleanup runs during qualifying site maintenance requests, so deletion may occur after a target where the site is inactive or maintenance is delayed. When personal information is no longer needed, we take reasonable steps to destroy or de-identify it. You may request earlier deletion using the contact details below, subject to our legal obligations.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, wish to make a complaint, or would like to exercise your privacy rights, please contact us:

• Email: privacy@newlaw.com
• General enquiries: info@newlaw.com
• Phone (Australia): +61 1300 495 281
• Phone (United States): +1 (888) 926-5854
• Phone (New Zealand): +64 9 888 5655
• Phone (United Kingdom): +44 800 069 8761

If you are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.